The first clue is that the glossy pets mag’s website apparently has been allowed to expire and is registered to another company. The site (Thenydog.com) appears now, run over with generic pets text-ads and an annoying popup window.

(Sister publication The Hollywood Dog’s website remains intact, though the events listings haven’t been updated since May.)

A whois search on the domain name shows that “thenydog.com” was registered to a company called Simply Named on June 18. So it hasn’t belonged to the actual magazine for almost two months now!

http://www.digandscratch.com/?p=155